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SEO Glossary

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  • i

  • A unique numerical identifier assigned to each device connected to the internet.

  • j

  • A programming language used to add interactive elements and functionality to web pages.
  • The process of optimizing JavaScript code to improve website speed and user experience.

  • k

  • A word or phrase that describes the content of a web page and is used by search engines to help match user queries with relevant pages.
  • The percentage of times a keyword appears in the content of a web page. Keyword density is an important factor in SEO, but excessive use of keywords (known as "keyword stuffing") can lead to penalties.
  • The process of identifying the most relevant and effective keywords for a website or web page. Keyword research is a critical component of SEO.
  • The practice of excessively using keywords in web page content or meta tags in an attempt to manipulate search engine rankings. Keyword stuffing is a black hat SEO technique that can result in penalties.

  • l

  • The page on a website where a user is directed after clicking on an ad or search engine result. Landing pages are designed to convert users into customers or complete a desired action.
  • The practice of acquiring and building backlinks to a website, often used to improve page authority and search engine visibility.
  • A network of websites that are created solely for the purpose of building links to other websites.
  • The authority or value passed from one web page to another through a link. Link juice can help to improve a website's authority and ranking in search results.
  • The collection of inbound and outbound links on a website. A strong and diverse link profile can improve a website's authority and search engine rankings.
  • The practice of optimizing a website for search engine results that are specific to a particular geographic location, such as city or region.
  • The practice of optimizing a website or web page for local search results, often used by businesses with physical locations.
  • A specific and detailed keyword phrase that is used to target a specific niche audience. Long-tail keywords can be less competitive than broader keywords and can help to improve search engine rankings.
  • Content that is thin, poorly written, or duplicative. Low-quality content can negatively impact user experience and search engine rankings.

  • m

  • A brief summary of the content of a web page that appears in search engine results. Meta descriptions help to attract users to click on a website's link in search results.
  • A list of keywords that are used to describe the content of a web page, but are no longer used by most search engines for ranking purposes.
  • HTML tags used to provide information about a web page to search engines, including meta description and meta keywords.
  • The practice of prioritizing the mobile version of a website over the desktop version in search results. Mobile-first indexing is based on the fact that more users are accessing the internet via mobile devices than ever before.
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