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SEO Glossary

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  • g

  • The search engine bot used by Google to crawl and index web pages.
  • SEO practices that fall in a gray area between white hat and black hat techniques, often used for short-term gains but with potential risks.
  • The practice of writing blog posts for other websites in order to increase visibility and backlinks.
  • The practice of writing and publishing content on another website, often used to increase backlinks and authority.

  • h

  • An HTML tag used to define the main heading of a web page, often used as a signal to search engines for page content.
  • An HTML tag used to define subheadings on a web page, often used to organize content and improve readability.
  • HTML tags used to define headings on a web page, from H1 (largest) to H6 (smallest). Header tags help structure a web page's content and indicate its hierarchy.
  • A visual representation of user activity on a website, often used to identify areas of high and low engagement.
  • Text that is not visible to users but is included in the HTML code of a web page, often used for keyword stuffing and black hat SEO.
  • The main page of a website, often used as a landing page for users and search engines.
  • An HTML tag that indicates the language and geographic targeting of a web page. Hreflang tags help to ensure that users see the correct version of a website based on their location and language preferences.
  • Hypertext Markup Language, the standard markup language used to create web pages.
  • A code returned by a web server to indicate the status of a request, including 200 OK (success) and 404 Not Found (error).
  • A secure version of the HTTP protocol used to encrypt and secure information transmitted over the internet.

  • i

  • The process of optimizing the file size, format, and alt text of images on a web page to improve loading speed and accessibility.
  • The number of times an ad or web page appears in search engine results or is displayed to a user.
  • A link from another website to a website, often used to improve page authority and search engine visibility.
  • The process by which search engines add web pages to their databases and make them available in search results.
  • The process by which search engine bots crawl and store web pages in their database to be displayed in search engine results.
  • Links that point from one page on a website to another page on the same website. Internal linking helps to establish a website's structure and hierarchy, and can also help with SEO.
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