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SEO Glossary

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  • d

  • A low-quality web page that is created solely for the purpose of ranking high in search engine results for a particular keyword or query.
  • Content that appears on multiple web pages within the same website or on different websites. Duplicate content can result in lower search engine rankings.
  • A penalty imposed by search engines for publishing duplicate content on multiple web pages, resulting in lower search engine rankings.
  • Website content that changes based on user behavior or preferences, often used to improve user experience and engagement.

  • e

  • The buying and selling of goods and services online, often through a website or mobile app.
  • A set of criteria used by Google to evaluate the quality and credibility of a website's content and creators.
  • A link from a website that is given naturally and voluntarily, rather than through manipulation or payment.
  • The measure of user interaction and participation on a website or social media platform, often used as a metric for content effectiveness.
  • Content that remains relevant and valuable over time, often used to provide consistent traffic and search engine visibility.
  • Links that point from one website to another. External links are important for SEO as they help to establish a website's authority and credibility.

  • f

  • A highlighted result that appears at the top of search engine results pages (SERPs). Featured snippets provide a brief answer to a user's query and can increase visibility and click-through rates.
  • The process of optimizing a web page's content and structure to appear as a featured snippet in search engine results.
  • A multimedia platform used to create interactive web content, no longer supported by most web browsers due to security concerns.
  • The section of a web page that appears at the bottom, often used to provide additional information and navigation links.
  • A link that appears in the footer of a web page, often used for navigation and SEO purposes.

  • g

  • The practice of customizing advertising and content based on a user's geographic location, often used for local search and marketing.
  • The world's most popular search engine, used by billions of users to find information online.
  • A free web analytics service provided by Google that tracks and reports website traffic and user behaviour.
  • A free tool provided by Google that allows businesses to manage their online presence and appear in local search results.
  • A free tool provided by Google that helps webmasters monitor and improve the performance of their websites in search results.
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