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SEO Glossary

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  • a

  • A feature of search engines and other software that suggests words or phrases based on the user's input.
  • The average amount of time users spend on a website before leaving. Average time on site is an important metric for measuring user engagement and website performance.

  • b

  • A business model in which a company sells products or services to other businesses.
  • A business model in which a company sells products or services directly to consumers.
  • A link from one website to another. Backlinks are a key factor in determining a website's authority and ranking in search results.
  • Data about the behaviour of website users, including clicks, views, and conversions. Behavioural data is used to improve user experience and conversion rates.
  • SEO techniques that violate search engine guidelines and attempt to manipulate search engine rankings. Black hat SEO can result in penalties and a loss of visibility in search results.
  • A website or section of a website used for regularly publishing content, often focused on a particular topic or niche. Blogs are used to share content and engage with users.
  • A comment left by a user on a blog post, often used for link building and engagement.
  • The practice of saving links to web pages for future reference, often used for personal organization and social sharing.
  • Content designed to convert users into customers, such as product pages and pricing information.
  • The percentage of users who leave a website after visiting only one page, often used as a metric for website effectiveness. A high bounce rate can indicate poor user experience or irrelevant content.
  • The process of creating and promoting a unique brand identity and image for a company or product.
  • The practice of finding broken links on other websites and offering to replace them with links to your own content. Broken link building can help to improve a website's authority and backlink profile.

  • c

  • A temporary storage location for web page data. Search engines often use cached versions of pages to display search results faster.
  • A statement or button on a website or ad that encourages users to take a specific action, such as making a purchase or filling out a form.
  • An HTML tag used to indicate the preferred version of a web page, used to avoid duplicate content issues and consolidate page authority.
  • A URL that represents the preferred version of a web page. Canonical URLs help prevent duplicate content issues and consolidate the authority of multiple URLs into a single page.
  • An HTML tag used to indicate the preferred version of a web page when there are multiple versions with different URLs.
  • A mention of a business's name, address, and phone number (NAP) on a third-party website, often used to improve local search rankings.
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