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SEO Glossary

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  • c

  • The practice of improving website elements and user experience to increase conversions and revenue.
  • The percentage of users who complete a desired action on a website. Conversion rate optimization (CRO) is the process of improving this metric.
  • The amount an advertiser pays for each desired action taken by a user, such as a sale or a form submission.
  • The amount of money paid by an advertiser each time a user clicks on an ad.
  • The process by which search engine bots systematically scan the content of web pages to index them in search results.
  • The process by which search engine bots discover and retrieve web pages to be indexed and displayed in search engine results.
  • The frequency with which search engine bots crawl and index a website's content. Crawling frequency can be influenced by a website's authority, content quality, and updates.
  • The practice of linking multiple pages or sections of a website to each other, often used to improve navigation and user experience.
  • Cascading Style Sheets, a language used to describe the presentation of HTML elements on a web page.
  • The percentage of users who click on a link after seeing it. CTR is an important metric for measuring the effectiveness of search engine optimization and advertising campaigns.
  • The path a customer takes from initial awareness of a product or service to making a purchase or completing a desired action.

  • d

  • A link that points to a specific page or piece of content within a website, rather than just the homepage. Deep linking helps search engines understand the structure and content of a website.
  • The part of the internet that is not indexed by search engines, including password-protected pages and unlinked content.
  • The frequency of a particular word or phrase in a body of text. Density is an important factor in search engine optimization.
  • The process of submitting a website to an online directory in order to improve visibility and backlinks.
  • The name and address of a website on the internet, such as "example.com".
  • The length of time a domain has been registered and active. Domain age is an important factor in search engine ranking.
  • A measure of a website's overall quality and trustworthiness based on the number and quality of its backlinks and content.
  • The system used to translate domain names into IP addresses, allowing users to access websites using easy-to-remember names instead of numerical IP addresses.
  • The practice of registering a domain name with the intent of profiting from the sale or use of the name by another party.
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