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SEO Glossary

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  • The practice of artificially inflating click-through rates on advertising campaigns in order to generate revenue or harm competitors.
  • The percentage of users who click on an ad or link compared to the total number of impressions or views.
  • Content or headlines designed to generate clicks and traffic, often misleading or exaggerated.
  • The practice of analyzing user clicks and behavior on a website, often used to improve user experience and marketing strategies.
  • A black hat SEO technique that involves presenting different content to search engine bots and users, in order to manipulate search engine rankings.
  • Content that is organized into groups or clusters based on topic or theme. Cluster content can help to improve a website's organization and navigation.
  • A software system used to manage and publish web content, often used to simplify website management and updates.
  • The process of optimizing the code of a web page to improve its loading speed and user experience.
  • The practice of leaving spam comments on blog posts and other online content for the purpose of link building and self-promotion.
  • The process of analyzing the keywords used by competitors to inform a website's own keyword strategy.
  • The practice of analyzing a competitor's online presence and strategies, often used to inform and improve one's own marketing strategies.
  • The text, images, and multimedia elements on a website, often used to inform and engage users and improve search engine visibility.
  • A website that produces low-quality, often duplicated content to generate ad revenue.
  • The practice of identifying gaps in a website's content compared to competitors and industry standards, often used to inform content strategies.
  • The practice of creating, organizing, and publishing website content, often used to improve user experience and search engine visibility.
  • The practice of creating and sharing valuable and relevant content to attract and retain a defined audience and drive profitable customer action.
  • The process of optimizing web page content for search engines and users, including keyword research
  • The practice of republishing content on other websites, often to increase visibility and backlinks.
  • The desired action a user takes on a website, such as making a purchase or filling out a form.
  • The process by which users are led from initial awareness of a product or service to making a purchase or completing a desired action.
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