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SEO Glossary

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  • q

  • A metric used by Google Ads to evaluate the quality and relevance of an ad and its landing page, often used to determine ad placement and cost.
  • The word or phrase used by a user to search for information online, often used to inform search engine optimization and advertising strategies.

  • r

  • A website's position in search engine results for a specific keyword or query.
  • A machine learning algorithm developed by Google to help interpret user queries and provide more relevant search results.
  • The position of a web page or website in search engine results, often used as a metric for search engine optimization success.
  • A mutual exchange of links between two websites, often used as a link building strategy.
  • A technique used to forward users from one URL to another. Redirects are used to consolidate content, update URLs, and improve user experience.
  • A website design that adjusts to fit the screen size of the device being used to access it, providing optimal user experience on any device.
  • Multimedia elements, such as images and videos, used to enhance and engage users on a website.
  • Additional information displayed in search engine results, such as star ratings, images, and product pricing. Rich snippets can help to increase click-through rates and provide more information to users.
  • A text file used to provide instructions to search engine bots about which pages or sections of a website should not be crawled or indexed.

  • s

  • A type of structured data to a web page's HTML code and used to provide more information about a web page to search engines, including details about products, recipes, and events.
  • A program used to search for information on the internet, such as Google, Bing, and Yahoo.
  • The practice of using paid advertising to appear in search engine results, including pay-per-click (PPC) and display advertising.
  • The practice of improving the visibility and ranking of a website or web page in search engine results.
  • The page displayed by a search engine in response to a user's query, often including organic and paid listings.
  • The underlying motivation behind a user's search query. Understanding search intent is important for creating content that meets users' needs and interests.
  • The words or phrases that a user enters into a search engine in order to find information.
  • The number of times a particular keyword or phrase is searched for in a search engine over a given period of time.
  • The practice of using paid advertising to increase visibility and traffic to a website through search engine results.
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